Sony  -  Fifth Harmony
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Type: Strategy, Social, Art Direction
Client: Sony Music UK
Agency: Phantom.land
Role: Art Director, Creative

Sony asked us to think about an experience for the release of Fifth Harmony’s highly anticipated new album. The girl band’s audience being the mobile generation, we created a super individualised
mobile-first web based platform for fans to pre-save the album and continue to interact with custom content until and after the album release.