Parc Zoologique
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Type: Rebranding, Digital campaign
Client: Parc Zoologique de Paris
Released: March 2014
Role: Concept, Art direction, Design
Client: Parc Zoologique de Paris
Released: March 2014
Role: Concept, Art direction, Design
After 6 years of closure, the gates of the old and emblematic Paris Zoological Park reopened on a totally renovated and redesigned site, dedicated to the observation of animal behavior in a more suitable environment. The goal was to rebrand the zoo through a strategical digital campaign, revealing the place as a symbol of the environmental preservation and sensibilization.
“A place transformed into a symbol of nature conservation and protection.”