Mr. Nogaspi
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Half of the food produced in the world every year is thrown away. How to change the people mentalities to reduce this waste?

Working in creative team with Jess'ylan Blondeau, we participated to the Club of AD annual contest.

Here comes Mr. Nogaspi, a web activist super hero fighting a super villain, the foodwaste!

His weapon? A subtle daily mix of crazyness, exaggeration and offbeat humour spreaded through the social networks.

Welcome to his universe!