Type: Print advert campaign
Client: Moonpig
Released: October 2016
Role: Concept, Art Direction
Photographer: Mitch Payne
Stylist: Sabrina Lee Hammon
Famous for its greeting cards (and a catchy jingle), Moonpig is less known for selling flowers. The brand aproached me to conceive and direct a print advert campaign raising awareness on their flower business.

The “flower explosion” was selected among a bunch of concepts. Eye-catching and straightforward, it was fitting well with the range of newspapers, magazines and commuters press targeted by the campaign. Three compositions emerged and were then handcrafted with the great help of my mates cardboard, glue and fishing line.

The adverts were released in 35 different publications, from main tabloids to design magazines.

©  Franz Dureigne - 2020